Sometimes the most effective things are the most simple things, and that is no different when talking about a printed marquee. Choose a nice color, add a few logos and thats it. There is no need to go over the top when it comes to competing visual elements.

Of course, it depends on what you are trying to achieve with the marquee. If you are not trying to use it for selling something, and the intended purpose is branding, then the best choice you can make is to keep everything that is on the roof as clear as possible.

For branding purposes, you want the logo to be easily recognized and the name, website and/or phone number to be prominent. Choose a nice background color, even one that is custom to your organization, and ensure that the colors of your logo contrast well. Big logo on the panels, name and website on the valances, and that’s it.

This is exactly what RioTinto did here, and it seems to have worked flawlessly. You can certainly imagine that marquee erected at a corporate field day, not only providing valuable shade but also working hard to promote RioTinto.